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aviacomercial by Monteiro, Carlos

aviacomercial

by Carlos Monteiro
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Book cover type: Paperback
  • ISBN13: 9781502913364
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 316
  • Original Price: USD 17.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 422 grams
  • BISAC Subject(s): Aviation / Commercial

SUMÁRIO 1. VOAR: DA LENDA À REALIDADE 1.1 Dédalo e Ícaro 1.2 Imitando os pássaros 1.3 Aeróstato: Uma luz no fundo do túnel 1.4 Finalmente o Avião 1.5 A Era do Jato 2. A REGULAÇÃO DA AVIAÇÃO CIVIL E SUA EVOLUÇÃO NO TEMPO 2.1 Os primeiros passos 2.2 Convenção de Paris - 1919 2.3 Convenção de Varsóvia - 1929 2.4 As principais emendas à Convenção de Varsóvia 2.4.1 Protocolo de Haia - 1955 2.4.2 Convenção de Guadalajara - 1961 2.4.3 Acordo de Montreal - 1966 e Protocolo de Guatemala - 1971 2.4.4 Protocolos 1, 2, 3, e 4 de Montreal - 1975 2.5 Convenção de Chicago - 1944 2.6 Convenção de Montreal - 1999 2.7 Outras Convenções e Protocolos 3. AS PRINCIPAIS ASSOCIAÇÕES E INSTITUIÇÕES REGULADORAS 3.1 Introdução 3.2 International Civil Aviation Organization - ICAO 3.3 International Air Transport Association - IATA 3.4 Instituições europeias de regulação e associação 3.5 Instituições africanas 3.6 Estados Unidos de América 3.7 América Latina 3.8 Ásia e Pacífico 4. A INDÚSTRIA AÉREA GLOBAL 4.1 A evolução pós 1945 4.2 A importância do transporte aéreo e o seu contributo económico 4.3 O transporte aéreo regular 4.4 O transporte aéreo não regular 4.5 O sector da carga aérea 4.5.1 O mercado de Carga 5. A LIBERALIZAÇÃO DO MERCADO DE TRANSPORTE AÉREO 5.1 Antecedentes 5.2 Estado Unidos: Pioneiros da desregulamentação 5.3 O mercado único europeu de aviação 5.4 A política de céu aberto 5.5 O fenómeno das LCC 5.6 A reacção das companhias tradicionais 6. AVIAÇÃO E O MEIO AMBIENTE 6.1 Contextualização 6.2 Externalidades ambientais da indústria de aviação 6.2.1 Poluição à superfície 6.2.2 Poluição sonora 6.2.3 Poluição atmosférica 6.3 Crescer sem causar danos ao planeta 7. A REGULAMENTAÇÃO AERONÁUTICA EM CABO VERDE 7.1 Origens da aviação civil em Cabo Verde 7.2 Código aeronáutico de Cabo Verde 7.3 Regulamentos de Aviação Civil de Cabo Verde 7.4 Os direitos dos passageiros no âmbito do código aeronáutico 7.5 Cabo Verde no contexto africano 7.5.1 Declaração de Yamoussoukro 7.5.2 Acordo de Banjul 7.5.3 Decisão de Yamoussoukro 8. AS PRINCIPAIS MODALIDADES DE COOPERAÇÃO 8.1 Acordo Interline 8.2 Acordo de codesharing 8.3 Coordenação de horários e de rede 8.4 Instalações e serviços de Ground Handling 8.5 Programa de "Passageiro Frequente" 8.6 Sistemas computorizados de reservas (CRS/IT) 8.7 Manutenção conjunta 8.8 Aquisição de bens 8.9 Acordos de Pool 8.10 Joint Venture 8.11 Alianças estratégicas 8.12 Fusões e aquisições 9. O PROCESSO DE PLANEAMENTO NAS COMPANHIAS AÉREAS 9.1 Planeamento de Frota 9.1.1 Aeronaves comerciais 9.1.2 Avaliação de performance técnico-operacional da aeronave 9.1.3 Avaliação económico-financeira 9.2 Planeamento de rota 9.2.1 Custos Operacionais 9.2.1.1 Custos operacionais variáveis 9.2.1.2 Custos operacionais fixos 9.3 Programação de voos 10. O SISTEMA TARIFÁRIO E A GESTÃO DE RECEITAS 10.1 Estratégias de pricing 10.1.1 Princípio de custo 10.1.2 Princípio de mercado ou da demanda 10.2 Tarifas de acesso público 10.2.1 Tipos de estrutura tarifária 10.2.1.1 Estrutura tradicional 10.2.1.2 Estrutura baseada no princípio da discriminação de preço 10.2.1.3 Estrutura simplificada 10.3 Tarifas de acesso restrito 10.4 Tarifas de carga 10.5 Gestão de receitas 10.5.1 "Yield Management" versus "Revenue Management" 10.5.2 A problemática do overbooking 10.5.2.1 Custos inerentes ao "denied boarding" 11. OS CANAIS DE DISTRIBUIÇÃO E VENDA 11.1 A evolução dos sistemas de distribuição 11.2 Principais canais de distribuição e venda 11.3 GDS - Global Distribution Systems 11.4 Bilhete electrónico 11.5 Custos de distribuição 11.6 Internet enquanto canal de distribuição 11.7 Plataforma NDC - New Distribution Capability274 12. OLHANDO PARA O FUTURO 12.1 Sustentabilidade financeira 12.2 O Cliente do futuro 12.3 Infra-estrutura e Tecnologia 13. BIBLIOGRAFIA CONSULTADA (O Livro contém cerca de 3

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