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B2B Ecommerce: Grundlagen, Geschäftsmodelle Und Best Practices Im Business-To-Business Online-Handel by Gerrit Heinemann

B2B Ecommerce: Grundlagen, Geschäftsmodelle Und Best Practices Im Business-To-Business Online-Handel

by Gerrit Heinemann
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Book cover type: Paperback
  • ISBN13: 9783658273668
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 226
  • Original Price: EUR 30.83
  • Language: German
  • Edition: 1. Aufl. 2020
  • Item Weight: 395 grams
  • BISAC Subject(s): E-Commerce / General

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem �hnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Gesch�ftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen f�r den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.

Der Inhalt

  • Grundlagen des B2B eCommerce
  • Besonderheiten des B2B eCommerce
  • Gesch�ftsmodelle im B2B eCommerce
  • Best Practices im B2B eCommerce
  • Risiken im B2B eCommerce

Der Autor

Prof. Dr. Gerrit Heinemann ist Professor f�r BWL, Management und Handel sowie Leiter des eweb Research Center an der Hochschule Niederrhein.


Prof. Dr. Gerrit Heinemann ist Professor für BWL, Management und Handel sowie Leiter des eweb Research Center an der Hochschule Niederrhein.

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