Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Bally: A History of Footwear in the Interwar Period

by Anna-Brigitte Schlittler
Save 17% Save 17%
Current price ₹5,174.00
Original price ₹6,209.00
Original price ₹6,209.00
Original price ₹6,209.00
(-17%)
₹5,174.00
Current price ₹5,174.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9783837657388
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Transcript Publishing
  • Publisher Imprint: Transcript Publishing
  • Publication Date:
  • Pages: 196
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 268 grams
  • BISAC Subject(s): History & Criticism, Social History, and Popular Culture

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.

Anna-Brigitte Schlittler is an art historian and a lecturer at Zürich University of the Arts (ZHdK) and F+F Schule für Kunst und Design. She has studied art history, history, and philosophy at the University of Zürich. Her research focuses on the history and theory of fashion.

Katharina Tietze is a professor of design at Zürich University of the Arts (ZHdK) and head of the Trends & Identity programme. She studied fashion design at Berlin University of the Arts. Her research focuses on fashion, everyday culture, and identity.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us