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Bancassicurazione e Assicurazioni Bancarie by Vahid Nowbahar, Mohsen Amiri

Bancassicurazione e Assicurazioni Bancarie

by Vahid Nowbahar , Mohsen Amiri
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Book cover type: Paperback
  • ISBN13: 9786209311994
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): General

Questo libro offre uno sguardo completo sulla Bancassicurazione, definendola come un modello di business innovativo che integra i settori bancario e assicurativo. Spiega che questo modello prevede che le banche vendano prodotti assicurativi attraverso le loro ampie reti di distribuzione, agendo come potenti intermediari.L'autore sottolinea i vantaggi reciproci della Bancassurance per tutte le parti interessate: Per i clienti: Offre la comodit� di uno "sportello unico" per i servizi finanziari e assicurativi, con conseguente maggiore accesso a un'ampia gamma di prodotti e un pi� forte senso di sicurezza grazie all'elevata fiducia nelle banche.Per le banche: Offre l'opportunit� di aumentare il reddito non da interessi attraverso le commissioni e di costruire relazioni pi� durature con i clienti, migliorandone la fedelt�.Per le compagnie di assicurazione: Permette loro di accedere a nuovi mercati e a una base di clienti pi� ampia senza dover costruire reti di distribuzione proprie e costose, riducendo cos� le spese operative.

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