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Bancassurance in Europe by Tobias C. Hoschka

Bancassurance in Europe

by Tobias C. Hoschka
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Book cover type: Hardcover
  • ISBN13: 9780333628140
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 174
  • Original Price: EUR 154.99
  • Language: English
  • Edition: 1994
  • Item Weight: 386 grams
  • BISAC Subject(s): Banks & Banking, Insurance / General, and Economics / Macroeconomics

From the Back Cover
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book, industry- and firm-level characteristics which contribute to the increasing level of cross-industry penetration in the banking and insurance sector are analysed. These include regulatory changes as well as incentives for banks to enter insurance such as profit potential and synergy effects. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful. These include the choice of the entry vehicle, marketing and distribution approach as well as providing appropriate incentive systems.

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