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Bancassurance in Europe by Tobias C. Hoschka

Bancassurance in Europe

by Tobias C. Hoschka
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Book cover type: Paperback
  • ISBN13: 9781349234578
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 174
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 1994
  • Item Weight: 245 grams
  • BISAC Subject(s): Banks & Banking, Insurance / General, and Economics / Macroeconomics

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

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