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Banque nouvelle génération by Dilip Kumar Jha

Banque nouvelle génération

by Dilip Kumar Jha
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Book cover type: Paperback
  • ISBN13: 9786206733119
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

Selon les tendances r�centes, il est bien connu que la concurrence dans le secteur bancaire indien va s'intensifier de jour en jour. Aujourd'hui, pour se d�marquer les uns des autres, les prestataires de services, � savoir le secteur public, le secteur priv� et les banques �trang�res, lancent chaque jour de nouvelles applications technologiques dans le domaine des services bancaires. Dans ce contexte, les attentes augmentent et les clients sont de plus en plus sensibles � la qualit� des services. Il est donc d�sormais clair que c'est la qualit� du service qui permettra, � l'avenir, de distinguer les meilleures banques des banques moyennes. � cet �gard, cet ouvrage permet de bien comprendre les diff�rentes dimensions du niveau de sensibilisation et de satisfaction des clients � l'�gard des services fournis par les banques publiques, priv�es et �trang�res en Inde. L'analyse fournit des informations pr�cieuses et g�n�re des implications th�oriques et pratiques dans tous les domaines o� la concurrence est rude sur le march�. Elle a des implications manag�riales pour les pratiques de gestion du marketing.

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