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Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives (Previously Published as ‘Dogfight’)

by Fred Vogelstein
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Current price ₹984.00
Original price ₹1,299.00
Original price ₹1,299.00
Original price ₹1,299.00
(-24%)
₹984.00
Current price ₹984.00

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Book cover type: Paperback
  • ISBN13: 9780007518845
  • Binding: Paperback
  • Subject: N/A
  • Publisher: HarperCollins Publishers
  • Publisher Imprint: HarperCollins Publishers
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 9.99
  • Language: English
  • Edition: N/A
  • Item Weight: 194 grams
  • BISAC Subject(s): General

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.

Fred Vogelstein is a contributing editor at "Wired" magazine, where he writes about the tech and media industries. He has been a staff writer for "Fortune," "The Wall Street Journal," and "U.S. News & World Report." His work has also appeared in "The New York Times Magazine," "The Los Angeles Times," and "The Washington Post."

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