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Becoming Human by Design by Tony Fry

Becoming Human by Design

by Tony Fry
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Book cover type: Hardcover
  • ISBN13: 9780857853547
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): General, History & Criticism, and Sustainability & Green Design

The last in Tony Fry's celebrated trilogy of books continues his radical rethinking of design. Becoming Human by Design's provocative argument presents a revised reading of human 'evolution' centred on ontological design.

Examining the relation of design to the nature of the human species - where the species came from, how it was created, what it became and its likely future - Fry asserts that current biological and social models of evolution are an insufficient explanation of how 'we humans' became what we are.

Making a case for ontological design as an evolutionary agency, the book posits the relation between the formation of the world of human fabrication and the making of mankind itself as indivisible. It also functions as a provocation to rethink the fate of Homo sapiens, recognising that all species are finite and that the fate of humankind turns on a fundamental Darwinian principle - adapt or die. Fry considers the nature of adaptation, arguing that it will depend on an ability to think and design in new ways.

Fry, Tony: - Tony Fry is Principal of The Studio at the Edge of the World, Tasmania, Adjunct Professor at the University of Tasmania, Australia and Visiting Professor at Universidad de Ibagué, Colombia. He is an award-winning designer, cultural theorist, educator and author. He has held academic positions in Australia and internationally and is the author of sixteen books, including Design Futuring (Bloomsbury, 2009); Design as Politics (Bloomsbury, 2011), Becoming Human By Design (Bloomsbury, 2012), Remaking Cities (Bloomsbury, 2017), Defuturing (Bloomsbury, 2020) and Writing Design Fiction (Bloomsbury, 2021).

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