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Becoming La Raza: Negotiating Race in the Chican@ Movement(s)

by III Izaguirre José G.
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Current price ₹2,716.00
Original price ₹3,119.00
Original price ₹3,119.00
Original price ₹3,119.00
(-13%)
₹2,716.00
Current price ₹2,716.00

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Book cover type: Paperback
  • ISBN13: 9780271098760
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penn State University Press
  • Publisher Imprint: Penn State University Press
  • Publication Date:
  • Pages: 270
  • Original Price: GBP 23.99
  • Language: English
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): Cultural & Ethnic Studies / American / Hispanic & Latino Studies

In 1965, striking farm workers in the San Joaquin Valley sparked the beginning of the Chican@ movement. As the movement quickly gained traction across the southwestern United States, public frictions and splits emerged among activists over strategic political decisions. Jos� G. Izaguirre III explores how these disagreements often hinged on the establishment of a racial(ized) identity for Mexican Americans, leading to the formation of La Raza Unida, a political party dedicated to naming and defending Mexican Americans as a racialized community.

Through close readings of figures, vocabularies, and visualizations of iconic texts of the Chican@ Movement--including El Plan de Delano, Rodolfo "Corky" Gonzales's "I Am Joaquin," and newspapers like El Grito del Norte and La Raza--Izaguirre demonstrates that la raza was never singular or unified. Instead, he reveals a racial identity that was (re)negotiated, (re)invented, and (re)circulated against a Cold War backdrop that heightened rhetorics of race across the globe and increasingly threatened Mexican American bodies in the Vietnam War. In lieu of a unified nationalist movement, Izaguirre argues that activists energized and empowered La Raza as a political community by making the Chican@ movement multivocal, global, and often aligned with whiteness.

For scholars of political movements, US history, race, or rhetoric, Becoming La Raza will provide a valuable perspective on one of the most important civil rights movements of the twentieth century.

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