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Behavioral Finance - Der Einfluss psychologischer Effekte auf das Anlegerverhalten by Kubik, Dietmar

Behavioral Finance - Der Einfluss psychologischer Effekte auf das Anlegerverhalten

by Dietmar Kubik
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Book cover type: Paperback
  • ISBN13: 9783656982791
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 54
  • Original Price: GBP 35.5
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Industries / General

Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,0, Ferdinand Porsche FernFH, Sprache: Deutsch, Abstract: Das Verhalten von Akteuren am Finanzmarkt kann nicht alleine durch die Annahmen der traditionellen Kapitalmarkttheorie, welche den Anlegern Rationalität unterstellt, erklärt werden. In der vorliegenden Arbeit wurde untersucht, welche Anomalien des menschlichen Verhaltens Anleger in ihrem Entscheidungsverhalten beeinflussen. Unter Heranziehung der Erkenntnisse der "Behavioral Finance" Theorie konnte festgestellt werden, dass neben fundamentalen und technischen Analysen, eine Vielzahl psychologischer Effekte auf Anleger wirken. Dies führt zu einer verzerrten Informationswahrnehmung, Informationsverarbeitung und beeinflusst letztendlich die eigene Entscheidung. Besonders in den Phasen Boom und Crash kommt es oft zu Überreaktionen der Marktteilnehmer die sich anhand Verhaltensökonomischer Ansätze erklären lassen. Die Erkenntnisse liefern Anlegern wertvollen Input um ihr Anlageverhalten zu optimieren.

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