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Behavioral Finance: Handlungsempfehlungen für den Einsatz im Gespräch mit Bankkundschaft by Baumgart, Dany

Behavioral Finance: Handlungsempfehlungen für den Einsatz im Gespräch mit Bankkundschaft

by Dany Baumgart
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Book cover type: Paperback
  • ISBN13: 9783842897670
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplomica Verlag
  • Publisher Imprint: Diplomica Verlag
  • Publication Date:
  • Pages: 136
  • Original Price: GBP 44.99
  • Language: German
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): General

'Kaufen Sie günstig, verkaufen Sie nie'. In den beschriebenen irrationalen und volatilen Märkten ist es für PrivatanlegerInnen schwierig das Zitat von Warren Buffet zu befolgen. Es hat viele Privatinvestoren und Privatinvestorinnen während den letzten Jahren vor eine gro e Herausforderung gestellt. Die Geduld und auch die Nerven vieler AnlegerInnen wurden getestet. Die Portfoliotheorie geht davon aus, dass AnlegerInnen stets rational handeln unter Einbezug sämtlich möglicher Informationen. Die Privatkundschaft beschäftigt sich oft nur oberflächlich mit den Finanzmärkten, dies ist darauf zurückzuführen, dass Ihnen die Zeit, teilweise Ausbildung wie auch das Know-how und die Lust fehlt. In den Gesprächen mit ihren Bankberatern und Bankberaterinnen flie en Erkenntnisse aus der Behavioral Finance nicht stark genug mit ein. Dies kann zu suboptimalen Anlageentscheiden führen. Diese Studie hat zum Ziel Verhaltensfehler, welche aus der Forschung von Behavioral Finance gewonnen wurden zu verstehen um anschlie end verschiedene Interviews mit Kundenberatern zu führen und aus dieser theoretischen wie auch empirischen Erkenntnis Handlungsempfehlungen abzugeben. Um zu diesen Handlungsempfehlungen zu gelangen widmet sich die Studie der folgenden Fragestellung: Unsicherheit der AnlegerInnen bei ineffizienten Märkten - Wie kann der Einsatz von Behavioral Finance im Gespräch mit Bankkundschaft helfen Anlageentscheide zu optimieren?

Dany Baumgart wurde 1977 in Zürich geboren. Er arbeitet seit absolvierter Ausbildung bereits seit vielen Jahren in verschiedenen Bereichen und Funktionen einer Schweizer Bank. Im Jahre 2013 schloss der Autor seine Ausbildung zum Bachelor of Science in BA mit dem Schwerpunkt Banking & Finance ab. Die vielen Schwankungen an den Märkten, die Unsicherheit der Anleger sowie die langjährigen Erfahrungen aus Gesprächen mit seinen Kunden haben den Autor dazu motiviert seine Erkenntnisse basierend auf bestehenden theoretischen Erkenntnissen aufzubauen und im vorliegenden Buch zu erzählen.

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