Behavioral Finance: Understanding the Social, Cognitive, and Economic Debates
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From the Inside Flap
Behavioral finance applies systematic analysis to ideas that have long existed in the world of trading and investing. However, it is important to realize that we are still at a very early stage of research into this discipline and have much to learn. In Behavioral Finance: Understanding the Social, Cognitive, and Economic Debates, Edwin Burton and Sunit Shah put behavioral finance under the microscope to help you gain a better understanding of the various aspects of this subset of behavioral economics.
Engaging and informative, this timely guide contains valuable insights into various issues surrounding behavioral finance. Burton and Shah examine the psychological research pioneered by Kahneman and Tversky--including anomalies such as consumer choice with certainity and uncertainity, perception biases, and reading into randomness--that underlies behavior in financial markets. They discuss the Efficient Market Hypothesis (EMH), summarize its history, and present the background of the emergence of behavioral finance. The book also explores the key components of Shleifer's model of noise trading and explains the importance of this model in the larger context of behavioral finance. Burton and Shah include essential information on noise traders and the law of one price as well as the case of fungibility. The book also contains an exploration of noise trading feedback models such as the Hirshleifer model.
Further, Behavioral Finance reviews serial correlation patterns in stock price data from the perspective of experts such as DeBondt and Thaler. The book puts the Capital Asset Pricing Model to the test and reveals why Fama-French is a milestone for behavioral finance. Along the way, Burton and Shah share their own views on this important area of finance and shed some much needed light on the subject.
EDWIN T. BURTON is a Professor of Economics at the University of Virginia, where he has taught behavioral finance to more than 1,800 students in the past six years. He is an active investment consultant for pension funds and endowments and is a Trustee of the Virginia Retirement System. Burton's Wall Street history includes senior positions at Smith Barney, Rothschild Inc., and Interstate/Johnson Lane. He has been an economics professor since 1969 including eleven years on the faculty at Cornell University. Burton currently serves on two public company boards (SL Green Realty Corporation and Virginia National Bank) and numerous private company boards. He first joined the faculty at the University of Virginia in 1988. Burton received his doctorate from Northwestern University in economics and his undergraduate degree in economics from Rice University.
SUNIT N. SHAH's experience in finance includes seven years of financial modeling for Life Settlement Consulting and Management, a position at Stanfield Capital Partners modeling movements of credit spreads, and corporate finance analysis at the Boston Consulting Group for a billion-dollar household products company. Prior work also includes founder's roles in both a dot com and a financial start-up as well as consulting for firms such as Investure, LLC and the CFA Institute. Over the past ten years, Shah has taught a number of introductory, intermediate, and advanced undergraduate economics courses in microeconomics, statistics, and finance. Shah received his doctorate in economics as well as his bachelor's in mathematics and economics from the University of Virginia.
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