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Behavioral Risk Management: Ein verhaltenswissenschaftliches Fundament für das individuelle und unternehmerische Risikomanagement by Noack, Daniel

Behavioral Risk Management: Ein verhaltenswissenschaftliches Fundament für das individuelle und unternehmerische Risikomanagement

by Daniel Noack
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Book cover type: Paperback
  • ISBN13: 9783836667838
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplomica Verlag
  • Publisher Imprint: Diplomica Verlag
  • Publication Date:
  • Pages: 130
  • Original Price: USD 69.9
  • Language: German
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Management

Wir leben in einer komplexen Welt und werden jeden Tag von einer unglaublichen Anzahl von Informationen überflutet. Die rationale Entscheidungstheorie nimmt an, dass Menschen all diese Informationen verarbeiten und auf ihrer Basis objektiv Entscheidungen treffen können. Die menschliche Fähigkeit zur Informationsverarbeitung ist jedoch quantitativ beschränkt und die notwendigen Vereinfachungen um das Leben effizienter zu meistern, können in Abweichungen von der Rationaltheorie oder ihren Annahmen resultieren. Diese Abweichungen können bei allen Urteilen und Entscheidungen des täglichen Lebens geschehen, besonders relevant sind sie jedoch in risikobehafteten Urteils- und Entscheidungssituationen. Die allgemeine Erkenntnis der Irrationalitäten des menschlichen Entscheidungsverhaltens basiert auf einer Vielzahl anekdotischer, experimenteller und psychologischer Erkenntnisse, sowie abstrahierenden Entscheidungsmodellen. Auf Basis der Erkenntnisse wird in diesem Buch ein Fundament verhaltenswissenschaftlicher Grundlagen für das Risiko Management aufgebaut. Es werden die für das Risiko Management aus dem individuellen, irrationalen Urteils- und Entscheidungsverhalten erwachsenden relevanten Erklärungsansätze und Theorien identifiziert, diese im menschlichen Urteils- und Entscheidungsprozess eingeordnet und so ein fundiertes, theoretisches Gerüst geschaffen. Das verhaltenwissenschaftliche Fundament wird zur Erklärung des Verhaltens auf Versicherungsmärkten und im unternehmerischen Risiko Management genutzt. Ebenso wird betrachtet, durch welche Vorgehensweisen Unternehmen Risiken aus Urteils- und Entscheidungsfehlern erkennen und minimieren können.

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