A comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related biases in a simple manner. Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment behaviour in the dynamic environment of financial markets. It explains the role and impact of psychological biases and sociological influences underlying the financial behaviour of both individual and institutional investors. Through the use of case studies and real-life examples, primarily from emerging economies like India, the book explores the psychology of individual investors and market experts such as financial analysts and portfolio managers. It discusses how key market players make decisions and shows that every behavioural inconsistency can cumulate to market anomalies. The highlight of this book is the inclusion of contemporary issues such as the role of weather, emotional state of mind, religion and culture in investment decisions and the emphasis on upcoming areas in this discipline such as neurofinance and emotional finance. Key Features • Focuses on both past and contemporary research findings to simplify theories and concepts • Provides psychological insights to investors and practitioners to identify their biases in financial decision-making process • Module-based chapterization for better understanding of concepts
Kapoor, Sujata: - Sujata Kapoor, a PhD in corporate finance, is working as an assistant professor with Jaypee Business School. She has more than a decade of academic experience. Currently, she is serving as Area Chair (Finance) at Jaypee Business School, Noida, and is responsible for handling various advance courses in finance. Academically, she has earned MBA (finance), MCom and BCom (Hons) from prestigious institutes in India. She has to her credit various publications in international journals (ABDC category) such as Managerial Finance (B), Review of Behavioral Finance (B), Qualitative Research in Financial Markets (C) and Global Business Review (C). Her research interests include corporate finance and behavioural finance. She has successfully done PhD supervision in the area of behavioural finance. She has also presented papers in several highly reputed international finance conferences like Financial Management Association Annual Meet, Nashville, USA.
Prosad, Jaya Mamta: - Jaya Mamta Prosad has a PhD in behavioural finance. She has various research papers and book chapters to her credit in reputed national and international journals including Review of Behavioural Finance, Qualitative Research in Financial Markets, Global Business Review, Procedia Computer Science and IGI Global publications. She has also presented her research work at various international conferences such as India Finance Conference (by IIM A, B, C) and International Conference on Economics and Financial Research (by IEDRC, Singapore). Presently, she is teaching finance courses at Delhi Metropolitan Education, Noida (affiliated to GGSIPU). Her areas of interest lie in behavioural finance, financial research, business research methods, financial management, and securities analysis and portfolio management.
