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Benchmarking von Beratungserfolg: Erstellung eines Instrumentariums zur Erfolgsmessung von Beratungsprojekten by Liessem, Christina

Benchmarking von Beratungserfolg: Erstellung eines Instrumentariums zur Erfolgsmessung von Beratungsprojekten

by Christina Liessem
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Book cover type: Paperback
  • ISBN13: 9783640826575
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 92
  • Original Price: USD 34.9
  • Language: German
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Operations Research

Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,0, Universität Augsburg, Sprache: Deutsch, Abstract: "The performance of management consultants has recently come under criticism as a result of exploding consulting fees, rising skepticism towards the concepts and recommendations delivered, and embroilment in the increasing occurrence of corporate scandals." (Erhardt und Nippa, 2005, S.1) Dies fordert Beratungen auf, vermehrt Qualitätssignale zu setzen, um Kunden zu akquirieren. Eine Möglichkeit, die Qualität ihrer Leistungen zu sichern, stellt die Evaluation und Erfolgsmessung ihrer Projekte dar. Ziel dieser Arbeit ist es, ein Instrumentarium zur relativen Erfolgsmessung von Beratungsprojekten zur Anwendung in Unternehmensberatungen vorzustellen, welches zum internen Benchmarking der einzelnen Projekte genutzt werden kann. Klar abzugrenzen ist sie damit von den Ansätzen zur Erfolgsmessung aus Sicht des Kunden. Neben objektiv und monetär bewertbaren Grö en wie dem Projekt-Deckungsbeitrag wird in dieser Arbeit versucht, auch qualitative Erfolgsfaktoren und den erlangten Nutzen des Projektes in die Berechnung einzubeziehen. Drei Perspektiven des Erfolges werden dem Instrument zugrunde gelegt: Erfolg aus Sicht des Kunden, die interne Perspektive der Beratung anhand von Wissensgewinn und die Wirtschaftlichkeit des Projektes für die Unternehmensberatung. Quantitativ messbare Auswirkungen beim Klienten werden bewusst nicht in die Berechnung einbezogen, da diese Effekte der Beratung nur sehr schwer klar zugeordnet werden können. Der Aufbau der vorliegenden Arbeit ist wie folgt: In Kapitel 2 wird die Problematik, welche mit der Erfolgsmessung von Dienstleistungen einhergeht zunächst detailliert dargestellt. Hierbei werden zum Einen der wissensintensive Markt und die Charakteristika von Vertrauensgütern beschrieben und zum Anderen die Schwierigkeiten bei der Erfolgsmessung bei Dienstleistungen, speziell Beratungsleistu

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