Beschleunigung Von Marktprozessen: Modellgestützte Analyse Von Einflußfaktoren Und Auswirkungen
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Unternehmen sehen sich heute einer Dynamisierung der Märkte und einer Verkürzung der Produktlebenszyklen ausgesetzt. Es existieren bisher kaum umfassende Ansätze, die ein Verständnis derbei solchen Beschleunigungsprozessen wirkenden Mechanismen ermöglichen. Kai Gruner entwirft ein Modell zur Erklärung des Zustandekommens von Marktprozessen und deren Geschwindigkeit. Dazu werden die Lebenszyklen aufeinanderfolgender Produktgenerationen betrachtet. Um den Einflu der Modellparameter sowohl auf die Marktgeschwindigkeit als auch die Unternehmenssituation zu untersuchen, werden in Computersimulationen Beschleunigungsma nahmen durchgeführt. Das hieraus gewon nene Verständnis der Mechanismen ist für die strategische Managementlehre ebenso relevant wie für die Unternehmenspraxis.
Verzeichnis: Modell zur Erklärung des Zustandekommens von Marktprozessen und deren Geschwindigkeit.Dr. Kai Gruner ist wissenschaftlicher Mitarbeiter von Prof. Dr. K. Backhaus am Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien der Universität Münster.
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