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Besteuerung von Influencern by Dagili, Nermin

Besteuerung von Influencern

by Nermin Dagili
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Book cover type: Paperback
  • ISBN13: 9783346437037
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 36
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 59 grams
  • BISAC Subject(s): General

Projektarbeit aus dem Jahr 2021 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 1,7, Hochschule Niederrhein in Mönchengladbach, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit besteht darin, die Influencer und deren Besteuerung darzustellen. Der Hauptteil besteht aus vier Abschnitten. Zunächst werden die Influencer, deren Marketing und die unterschiedlichen Typen von Influencern im Einzelnen dargestellt. Im zweiten Abschnitt des Hauptteils werden vier Möglichkeiten der Besteuerung von Influencern behandelt. In diesem Fall handelt es sich um die Einkommen-, Gewerbe-, Umsatz-, Erbschafts- und Schenkungsteuer. Im darauffolgenden Kapitel werden die zu versteuernden Geschenke und Dienstleistungen, die die Influencer auch häufig als Vergütungsersatz erhalten, näher beleuchtet. Im letzten Abschnitt wird eine kritische Analyse des Steuerstrafrechtes bei Influencern vorgenommen. Dabei stehen die Steuerhinterziehung und die Schleichwerbung im Mittelpunkt. Die Arbeit endet mit einer Zusammenfassung und einer Darstellung möglicher Entwicklungstendenzen.

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