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Beurteilung des Sprachgebrauchs von Stellenanzeigen für Berufsausbildungen an der RWTH Aachen University by H, Marie

Beurteilung des Sprachgebrauchs von Stellenanzeigen für Berufsausbildungen an der RWTH Aachen University

by Marie H
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Book cover type: Paperback
  • ISBN13: 9783346863119
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2023 im Fachbereich Sprachwissenschaft / Sprachforschung (fachübergreifend), Note: 2,0, Rheinisch-Westfälische Technische Hochschule Aachen (Institut für Sprach-und Kommunikationswissenschaft), Veranstaltung: Öffentliche Kommunikation und Textverständlichkeit, Sprache: Deutsch, Abstract: Im Folgenden wird mithilfe von Adelung et al., Schiewe und Wimmer der Begriff Öffentlichkeit definiert sowie die Sprache im öffentlichen Raum, um dann nach Keller herauszustellen, was die Kriterien für eine gute Stellenausschreibung sein können. Der Hauptteil der vorliegenden Arbeit untersucht zunächst die Internetseite der RWTH Aachen University, auf welcher um neue Auszubildende geworben wird. Danach werden die oben genannten Stellenausschreibungen vorgestellt, um sie zu analysieren und zu bewerten. Hierfür wird ein Kriterienraster angefertigt, das sich auf den Geschäftsbericht von Keller (2006) bezieht. Da an der RWTH Aachen University auch zwei duale Studiengänge angeboten werden, werden auch diese Stellenausschreibungen herangezogen, um mögliche Unterschiede in der Kommunikation herauszustellen. Schlie lich wird im Fazit ein Ausblick auf eine mögliche Vereinheitlichung im Sinne des Corporate Wordings bei den Auszubildendenstellenanzeigen der RWTH Aachen University gegeben. Dies ist eine Verknüpfung zu einem Gastvortrag während des Seminars, in welchem die Stabsstelle Marketing einen Aufruf gestartet hatte, ein Corporate Wording für die RWTH Aachen University zu finden.

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