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Bewertungssysteme auf C2C-Plattformen: Vertrauensbildung bei Informationsasymmetrie by Domroese, Mark

Bewertungssysteme auf C2C-Plattformen: Vertrauensbildung bei Informationsasymmetrie

by Mark Domroese
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Book cover type: Paperback
  • ISBN13: 9783638702300
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 94
  • Original Price: USD 67.5
  • Language: German
  • Edition: 3. Auflage
  • Item Weight: 132 grams
  • BISAC Subject(s): Distribution

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Johann Wolfgang Goethe-Universit�t Frankfurt am Main (Lehrstuhl f�r Electronic Commerce), Sprache: Deutsch, Abstract: Diese Diplomarbeit befasst sich mit der grundlegenden Struktur und Funktionsweise von Consumer-to-Consumer-Plattformen (C2C-Plattformen). Sie zeigt Wege zur Unterbindung opportunistisch ausnutzbarer Verhaltensspielr�ume auf derartigen Plattformen auf. Dabei wird sowohl auf theoretische als auch auf praktisch relevante Aspekte ausf�hrlich eingegangen. Ein umfassender Vergleich einer Vielzahl empirischer Studien zu Bewertungssystemen auf C2C-Plattformen, insbesondere eBay, bildet den Kern der Arbeit. Mit ungebremstem Wachstum und einer immer st�rker werdenden Anziehungskraft gilt das Gesch�ftsmodell von Online-Auktionsh�usern auch au erhalb von Consumer-to-Consumer-Plattformen (C2C-Plattformen) als herausragende Erfolgsstory der New Economy. eBay ist ein Musterbeispiel daf�r, dass die enormen Effizienzvorteile des Internet erfolgreich genutzt werden k�nnen. Bei einer �ber eine C2C-Plattform vermittelten Transaktion begegnen sich die Parteien in aller Regel nicht, die vereinbarten Leistungen werden nicht gleichzeitig erbracht, auch eine Inspektion des Artikels vor Ort ist nicht m�glich. Die sich daraus ergebenden, teilweise erheblichen Risiken lassen den Erfolg von Websites wie eBay besonders bemerkenswert erscheinen, zumal die Anbieter in der Regel keine Erf�llung der �ber ihre Plattformen abgeschlossenen Vertr�ge garantieren und sich deren gerichtliche Durchsetzung �ber unterschiedliche Rechtsr�ume hinweg als problematisch erweist. Es wird gezeigt, dass rationales Verhalten aller Marktteilnehmer einen von Informationsasymmetrie gepr�gten Markt zum Erliegen bringen kann. In traditionellen M�rkten etablierte M�glichkeiten der Risikoreduktion sto en bei ihrer Anwendung in anonymen Internetm�rkten auf Probleme. Dies betrifft sowohl formelle Kontroll- und Sich

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