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Bewusstsein für Preis, Qualität und Impulskäufe by Maria Nascimento Cunha

Bewusstsein für Preis, Qualität und Impulskäufe

by Maria Nascimento Cunha
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Book cover type: Paperback
  • ISBN13: 9786207982844
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 34.0
  • Language: German
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Management

Die Kenntnis der Einstellungen und des Verhaltens der Verbraucher gegenüber Werbeaktionen ist für die Marken von heute ein wichtiger Bereich. Diese Daten sind von gro er Bedeutung, wenn die Unternehmen Strategien entwickeln wollen, die in der Lage sind, die Entscheidungsprozesse der Menschen beim Kauf zu beeinflussen. Das Hauptziel dieser Studie ist es, die Einstellung zu Verkaufsförderungsma nahmen im Zusammenhang mit dem Kauf von Lebensmitteln in Super- und Verbrauchermärkten zu analysieren. Au erdem werden drei Aspekte untersucht, die direkt oder indirekt mit diesem Phänomen zusammenhängen können: zum einen die Preis- und Qualitätssensibilität und zum anderen die Impulskäufe. Zur Analyse dieses Phänomens unter den Verbrauchern wurde ein selbstverwalteter Fragebogen verwendet. Es wurde eine nicht-probabilistische Zufallsstichprobe von 131 jungen Erwachsenen im Alter zwischen 28 und 36 Jahren verwendet. Der Beitrag schlie t mit den wichtigsten Schlussfolgerungen.

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