Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Beyond Semiotics

by Niall Lucy
Save 17% Save 17%
Current price ₹4,576.00
Original price ₹5,492.00
Original price ₹5,492.00
Original price ₹5,492.00
(-17%)
₹4,576.00
Current price ₹4,576.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780826449337
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 35.99
  • Language: English
  • Edition: N/A
  • Item Weight: 213 grams
  • BISAC Subject(s): Semiotics & Theory

Where is semiotics now? As the promised science of the social life of signs in general, semiotics has not been good to its word. Although well-established institutionally today--through specialist journals, research centres, international conferences, professional associations and the like--semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation. When the semiotician has finished explaining the music of Primal Scream, the textuality of an email message or the culture of the internet, most would believe there was still lots to be said. A generation ago, the radical humanities scholar turned to semiotics for the last word on news production, cinematic desire or the meaning of youth style. Today that last word (which is always the latest word too) is more likely to go to cultural studies, literary theory or postmodernism--all of which are in several senses 'beyond' semiotics even while remaining indebted to it. In addition, we can't so easily presume to separate notions of production and desire, say, or news and cinema, precisely because we can no longer say for sure where the differences lie between notions of text, culture and technology. Beyond Semiotics provides an approach to these three interdependent concepts of text, culture and technology, in order to show what semiotics had always had to marginalize, forget, or not see in the quest to professionalize itself. Meanwhile, outside the limitation of any discipline, the secular mysteries of text, culture and technology today continue to call for a response--not with the aim of laying bare the truth, but of opening up the sign.

Niall Lucy is Senior Lecturer in English at Murdoch University, Australia. He is the author of Debating Derrida (Melbourne University Press, 1995), Postmodern Literary Theory: An Introduction (Blackwell, 1997) and editor of Postmodern Literary Theory: An Anthology (Blackwell, 2000).

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us