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Bi-Scriptual.: Typography and Graphic Design with Multiple Script Systems

by Ben Wittner
Save 28% Save 28%
Current price ₹4,524.00
Original price ₹6,319.00
Original price ₹6,319.00
Original price ₹6,319.00
(-28%)
₹4,524.00
Current price ₹4,524.00

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Book cover type: Hardcover
  • ISBN13: 9783721209822
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Niggli Verlag
  • Publisher Imprint: Niggli Verlag
  • Publication Date:
  • Pages: 336
  • Original Price: GBP 49.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1974 grams
  • BISAC Subject(s): Graphic Arts / Typography, History & Criticism, and Reference

As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.

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