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Big Data Analytics und datengetriebene Geschäftsmodelle by Oesterwind, Patrick

Big Data Analytics und datengetriebene Geschäftsmodelle

by Patrick Oesterwind
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Book cover type: Paperback
  • ISBN13: 9783346937377
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 42
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 68 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Veranstaltung: Strategie & Entrepreneurship, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es herauszuarbeiten wie Big-Data-Analysen im Rahmen der digitalen Transformation zur Erneuerung von Geschäftsmodellen herangezogen werden können und welche technologischen Voraussetzungen sowie betriebswirtschaftlichen Anforderungen dafür erfüllt sein müssen. Darauf aufbauend sollen abschlie ende Empfehlungen zur praktischen Umsetzung der digitalen Transformation gegeben werden. Der exponentielle Zuwachs der Datenvolumina stellt alle Marktteilnehmer gleicherma en vor neue Herausforderungen in einem technischen, kommerziellen, rechtlichen und sozialen Kontext, um die Menge an Daten bewältigen und die darin enthaltenen Informationen wertschöpfend nutzen zu können. Der Megatrend der Digitalisierung führt dabei zunehmend zu einem Wandel unternehmerischen Denkens. Gänzlich neue und innovative digitale Geschäftsmodelle, Technologien sowie neue Produkte und Dienstleistungen sind der Ansto disruptiver Veränderungen in etablierten Wertschöpfungsketten und bewirken eine grundsätzliche Infragestellung konstituierter Geschäftsmodelle. Dennoch besteht in vielen Unternehmen oftmals ein erhebliches Informationsdefizit. Durch unterschiedliche Datenquellen und deren Schnelllebigkeit wird die Menge der potentiell nutzbringenden Daten grö er, komplexer und unstrukturierter. Dies erschwert die Informationsgewinnung, auf deren Basis das Management Entscheidungen trifft.

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