Name: Big Data for Small Business for Dummies
Brand: For Dummies
SKU: 9781119027034
Price: 1365.0 INR
Availability: InStock

Big Data for Small Business for Dummies

by Bernard Marr

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ISBN13: 9781119027034
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: January 5, 2016
Pages: 256
Original Price: USD 22.99
Language: English
Edition: N/A
Item Weight: 450 grams
BISAC Subject(s): Information Management and Entrepreneurship

About The Book

From the Back Cover

Learn to:

Develop a big data strategy for a small business
Use big data to develop new offerings, products and services
Turn your data into insights
Transform your business model and make better business decisions

Capitalise on big data to add value to your small business

Written by big data guru Bernard Marr, this book helps you understand what big data is -- and how you can analyse and use it to improve your business. You'll discover how to get your hands on big data to develop new products and services, develop strategies, understand technological change and, ultimately, make smarter business decisions.

Data, data everywhere -- find out why big data matters to any business--big or small--and get familiar with the many places you can find it
Dig into big data -- use big data to understand your customers and markets, improve your operations, tackle your key business enablers and predict performance
Unpack big data -- discover the pros and cons of new forms of data and come to grips with the technology changes that underpin them
If you build it... -- focus on the value of insights, develop and access big data competencies and build a killer big data infrastructure
It's show time! -- create a big data strategy, apply data in your decision making and foster an effective big data culture in your business

Open the book and find:

How to make big data work in your small business
Why big data is such big news
Advice on coping with messy data
Ways to access the data that's out there
Guidance on developing and accessing big data competencies
The biggest big data mistakes--and how to avoid them
Key big data collection tools for small businesses
The top ten free big data sources

About The Author

Bernard Marr helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.

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