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Big Data. Können Medienunternehmen der Unterhaltungsbranche in ihrer Inhaltsentwicklung von Daten und Analytics profitieren? by Heinze, Marc

Big Data. Können Medienunternehmen der Unterhaltungsbranche in ihrer Inhaltsentwicklung von Daten und Analytics profitieren?

by Marc Heinze
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Book cover type: Paperback
  • ISBN13: 9783668442238
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,3, Hochschule für Medien, Kommunikation und Wirtschaft, Sprache: Deutsch, Abstract: Entscheidend bei der Wahl der Forschungsfrage "Können Medienunternehmen der Unterhaltungsbranche in ihrer Inhaltsentwicklung von Daten und Analytics profitieren?" war, dass sich ungeahnte Möglichkeiten für Medienunternehmen aufgrund der Tatsache, dass man früher nicht feststellen konnte, ob das Produzierte höchstwahrscheinlich konsumiert werden wird oder nicht, entwickelt haben. Dementsprechend war das Forschungsinteresse als zukünftiger Medienmanager mehr als ausgereift und schlie lich entscheidend für das Verfassen dieser wissenschaftlichen Arbeit. Anhand dieser Fragestellung wird untersucht, ob Medienunternehmen der Unterhaltungsbranche, ihre Inhalte mithilfe von Daten und Analytics so entwickeln können, dass sich der Profit optimieren lässt.

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