Big Data MBA, (An Indian Adaptation): Driving Business Strategies with Data Science

Name: Big Data MBA, (An Indian Adaptation): Driving Business Strategies with Data Science
Brand: Wiley
SKU: 9789363863088
Price: 610.0 INR
Availability: InStock

by Bill Schmarzo, Wiley Editorial Team

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ISBN13: 9789363863088
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 15, 2025
Pages: 348
Original Price: INR 813.0
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): N/A

About The Book

Big Data MBA is the ultimate guide for tech enthusiasts, marketers, content creators, and data experts to harness the power of big data and advanced analytics. This practical book provides actionable strategies and hands-on exercises to help you optimize processes, uncover monetization opportunities, and drive competitive differentiation. Learn to leverage customer, product, and operational data with data science techniques to make smarter decisions, test hypotheses, and create accurate predictions. With insights on operationalizing analytics, structuring teams, and enhancing user experiences, this book equips you to think like a data scientist and lead your organization into a data-driven future. ·Business Potential of Big Data ·Data Science ·Data Science for Business Stakeholders ·Building Cross-Organizational Support

About The Author

BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author of Big Data: Understanding How Data Powers Big Business from Wiley.

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