• ISBN13: 9789363863088
• Binding: Paperback
• Subject: N/A
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: January 15, 2025
• Pages: 348
• Original Price: INR 699.0
• Language: English
• Edition: N/A
• Item Weight: 500 grams

Big Data MBA is the ultimate guide for tech enthusiasts, marketers, content creators, and data experts to harness the power of big data and advanced analytics. This practical book provides actionable strategies and hands-on exercises to help you optimize processes, uncover monetization opportunities, and drive competitive differentiation. Learn to leverage customer, product, and operational data with data science techniques to make smarter decisions, test hypotheses, and create accurate predictions. With insights on operationalizing analytics, structuring teams, and enhancing user experiences, this book equips you to think like a data scientist and lead your organization into a data-driven future. ·Business Potential of Big Data ·Data Science ·Data Science for Business Stakeholders ·Building Cross-Organizational Support

BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author of Big Data: Understanding How Data Powers Big Business from Wiley.