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Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

by Bernard Marr
Save 26% Save 26%
Current price ₹1,397.00
Original price ₹1,898.00
Original price ₹1,898.00
Original price ₹1,898.00
(-26%)
₹1,397.00
Current price ₹1,397.00

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Book cover type: Paperback
  • ISBN13: 9781118965832
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 15.0
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Information Management and Decision-Making & Problem Solving

From the Back Cover

GET SMART - LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:

  • Start with Strategy
  • Measure Metrics and Data
  • Apply Analytics
  • Report Results
  • Transform Business

BERNARD MARR - the 'Big Data Guru' - is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.

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