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Billions: Selling to the New Chinese Consumer

by Tom Doctoroff
Save 69% Save 69%
Current price ₹762.00
Original price ₹2,456.00
Original price ₹2,456.00
Original price ₹2,456.00
(-69%)
₹762.00
Current price ₹762.00

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Book cover type: Hardcover
  • ISBN13: 9781403971692
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 481 grams
  • BISAC Subject(s): N/A

Delves into the psyches of Chinese consumers. This book uncovers the core drivers of behaviour and preference in key market segments, and provides tools to help readers harness the power of insight into consumers' fundamental motivations in the Chinese marketplace, and more. It is for those planning to do business in China.

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