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Biomedical Communications: Purpose, Audience, and Strategies

by Jon D. Miller , Linda K. Kimmel , Linda G. Kimmel
Save 17% Save 17%
Current price ₹5,350.00
Original price ₹6,420.00
Original price ₹6,420.00
Original price ₹6,420.00
(-17%)
₹5,350.00
Current price ₹5,350.00

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Book cover type: Paperback
  • ISBN13: 9780124967519
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Academic Press
  • Publisher Imprint: Academic Press
  • Publication Date:
  • Pages: 458
  • Original Price: GBP 36.99
  • Language: English
  • Edition: N/A
  • Item Weight: 626 grams
  • BISAC Subject(s): Biotechnology

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

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