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Blättern oder Klicken?: Angebot und Nachfrage von Zeitungen und Zeitschriften - Online vs. Offline by Wesemann, Boris

Blättern oder Klicken?: Angebot und Nachfrage von Zeitungen und Zeitschriften - Online vs. Offline

by Boris Wesemann
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Book cover type: Paperback
  • ISBN13: 9783656056904
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 52
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Universität Hamburg (Marktorientiertes Medienmanagement), Veranstaltung: Media Research, Sprache: Deutsch, Abstract: Das Internet wirbelt den Medienmarkt auf. Redaktionelle Inhalte und Nachrichten gibt es im Internet kostenlos und dank integrierten Suchfunktionen findet jeder Leser in Sekunden-schnelle die Informationen, die ihn gerade interessieren. Eine beachtliche Konkurrenz für herkömmliche Printmedien. Verdrängt das Internet kostenpflichtige Zeitungen oder Zeit-schriften vom Markt? Verschwinden gedruckte Tageszeitungen und damit auch Zeitschrif-tenhändler aus dem Stra enbild wie Pferd und Kutsche? Symbolisch für die Angst vor dem Wandel im Mediennutzungsverhalten steht die "Nationale Initiative Printmedien". Die Bundesregierung startete gemeinsam mit diversen Verlegerver-bänden die Initiative im April 2008, um vor allem jungen Menschen die Bedeutung von Zei-tungen und Zeitschriften als politisches Informationsmedium zu vermitteln. "Trotz zuneh-mender Konkurrenz elektronischer Angebote sind Zeitungen und bestimmte Zeitschriften nach wie vor politische Leitmedien. Wer sich profund und verlässlich über die wesentlichen politischen und gesellschaftlichen Debatten informieren und an der öffentlichen Kommunika-tion teilhaben möchte, ist und bleibt auf die Lektüre dieser Printmedien angewiesen." Dabei lockt der freie Zugang auch Nutzer zu den redaktionellen Inhalten der Online-Zeitungen und Nachritenportale, die kein Geld für Informationen in den kostenpflichtigen Druckexemplaren zahlen würden. Können Inhalte einer Online-Zeitung werbewirksam neu-gierig auf die Printversion machen? Ergänzen sich die beiden Medien sogar? Diese Arbeit versucht das Angebot und die Nutzung von Zeitungen und Zeitschriften im Print- und Onlineformat gegenüberzustellen und damit die Frage zu klären, in welchem Ver-hältnis Printmedien und digitale Medien zueinander stehen. Sind es Substitut

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