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Bluejeans. Globale Kluft oder persönliches Statement? by Juli, Anne Marie

Bluejeans. Globale Kluft oder persönliches Statement?

by Anne Marie Juli
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Book cover type: Paperback
  • ISBN13: 9783346941619
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 140
  • Original Price: USD 34.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 191 grams
  • BISAC Subject(s): Cultural & Ethnic Studies / General

Wissenschaftliche Studie aus dem Jahr 2023 im Fachbereich Kulturwissenschaften - Empirische Kulturwissenschaften, Sprache: Deutsch, Abstract: Bluejeans sind ein kulturhistorisches Phänomen. Vor genau 150 Jahren patentiert, haben sie sich von der Arbeitshose zum Kultobjekt und letztlich zum neutralen Massen- und Wegwerfartikel entwickelt. Die Bluejeans tragen wesentlich bei zu einer Uniformität der Kleidung im öffentlichen Raum. Warum tragen so viele Menschen Bluejeans? Wie bedienen sie das paradoxale menschliche Bedürfnis nach Zugehörigkeit, Abgrenzung und Profilierung? Was verbinden Menschen mit dem Tragen dieser Hosen? Hatte die rebellische Generation in den 1970er-Jahren andere Gründe, Bluejeans zu tragen als die Jugend heute? Wie kommt es, dass sie immer wieder als Modeartikel vermarktet werden? Diese und weitere Fragen beantwortet Anne Marie Juli in ihrem Buch. Im Fokus stehen dabei die unterschiedlichen Einstellungen verschiedener Generationen gegenüber der Jeans. Mit ihrem Buch richtet sich die Autorin an Lehrende und Studierende der Sozial- und Kulturwissenschaften, Modefachschulen, Mitarbeitende der Textilbranche und alle, die sich Gedanken zum Ausdruck der eigenen Identität machen.

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