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Book Clubs and Book Commerce

by Corinna Norrick-Rühl
Save 17% Save 17%
Current price ₹1,783.00
Original price ₹2,140.00
Original price ₹2,140.00
Original price ₹2,140.00
(-17%)
₹1,783.00
Current price ₹1,783.00

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Book cover type: Paperback
  • ISBN13: 9781108708814
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 14.0
  • Language: English
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): NON-CLASSIFIABLE

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

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