Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Name: Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
Brand: Penguin Publishing Group
SKU: 9781592405800
Price: 2138.0 INR
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by David Kord Murray

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ISBN13: 9781592405800
Binding: Paperback
Subject: N/A
Publisher: Penguin Publishing Group
Publisher Imprint: Penguin Publishing Group
Publication Date: October 5, 2010
Pages: 304
Original Price: USD 27.0
Language: English
Edition: N/A
Item Weight: 245 grams
BISAC Subject(s): Entrepreneurship, Creativity, and Structural Adjustment

About The Book

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

About The Author

David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning.

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