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Bounded Rational Choice Behaviour: Applications in Transport by Soora Rasouli, Harry Timmermans

Bounded Rational Choice Behaviour: Applications in Transport

by Soora Rasouli , Harry Timmermans
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Book cover type: Hardcover
  • ISBN13: 9781784410728
  • Binding: Hardcover
  • Subject: Education & Psychology
  • Publisher: Emerald Publishing
  • Publisher Imprint: Emerald
  • Publication Date:
  • Pages: 300
  • Original Price: USD 134.95
  • Language: English
  • Edition: N/A
  • Item Weight: 599 grams
  • BISAC Subject(s): Public Transportation

This book brings together frontier research in transportation and travel behaviour on the formulation and estimation of models of bounded rationality to analyse and predict various facets underlying daily activity-travel behaviour. Key behavioural principles and mechanisms relate to simplifying decision complexity by ignoring particular attributes, developing context and task-dependent mental representations, deriving decision heuristics, adding emotional aspects to cognitive assessments of choice options, regret-minimization, semi-compensatory decision rules based on mental effort and risk perception, learning and adaptation, satisfying decision rules and prospect theoretic approaches. The book is important reading for transportation researchers and professionals who are interested in the latest developments in transport demand forecasting. It offers historical reviews of the development of models of bounded rationality in this field of research, and a variety of new concepts and modelling approaches that should be inspirational to both new and experienced researchers in this field of research and application.

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