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Brainstorming. A How-To Strategy Guide by Anonym

Brainstorming. A How-To Strategy Guide

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783668918412
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: English
  • Edition: N/A
  • Item Weight: 37 grams
  • BISAC Subject(s): Management

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana - and improved upon it. He named this new technique after this Indian method: "using the brain to storm a problem". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.

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