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Brand Immortality: How Brands Can Live Long And Prosper

by Peter Field , Hamish Pringle
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₹450.00
Original price ₹450.00
Original price ₹450.00
₹450.00
Current price ₹450.00

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Book cover type: Paperback
  • ISBN13: 9780749457013
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 336
  • Original Price: INR 450.0
  • Language: English
  • Edition: N/A
  • Item Weight: 608 grams
  • BISAC Subject(s): N/A

Properly managed, no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand s long term survival - especially those which defend and strengthen a brand s place in the hearts and minds of consumers.

Hamish Pringle is Director General of the IPA (Institute of Practitioners in Advertising). He has over 26 years experience in the advertising industry having run his own branding and marketing consultancy and worked for Saatchi & Saatchi amongst many others. He is also the author of Brand Spirit, Brand Manners and Celebrity Sells .

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