Name: Brand Licensing for Dummies
Brand: For Dummies
SKU: 9781394290178
Price: 1481.0 INR
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Brand Licensing for Dummies

by Steven Ekstract

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ISBN13: 9781394290178
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: May 28, 2025
Pages: 352
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 370 grams
BISAC Subject(s): Development / Business Development, Intellectual Property / Copyright, and Marketing / General

About The Book

Your guide to profiting from the world of licensing

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.

*Discover why licensing is valuable to licensors and licensees alike *Explore licensing agreements and different types of deals *Learn how to spot a valuable licensing opportunity *Negotiate solid licensing deals using the latest strategies

This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

About The Author

Steven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing--an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global.

Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency (SeltzerLicensing.com). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.

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