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Brand Management by Mathur Vibha, Arora Saloni

Brand Management

by Mathur Vibha , Arora Saloni
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Book cover type: Paperback
  • ISBN13: 9789354439124
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 408
  • Original Price: INR 595.0
  • Language: English
  • Edition: N/A
  • Item Weight: 555 grams
  • BISAC Subject(s): Commerce

Primarily intended for the undergraduate students of all branches of engineering, this textbook provides a sound understanding of the fundamental concepts and principles of physics in a simple and easy-to-understand language.

Organized in 18 chapters, the book exposes students to the fundamentals of oscillations and waves, interference of light, diffraction, polarization, optical instruments, laser, fibre optics, mechanics and special theory of relativity. Apart from giving a detailed theoretical analysis of these topics, it also provides a deep insight on various advanced topics such as acoustics, ultrasonics and nanotechnology, along with their applications. The pedagogical aids such as solved numerical problems and review questions are also included at the end of each chapter.

Key Features :

 Numerous solved examples to stress on the conceptual understanding

Chapter-end model questions to probe a student’s grasp of the subject matter

Chapter-end objective type questions (with answers) for self-evaluation by the students



G. ARULDHAS, PhD, was Professor and Head of Physics Department, and Dean, Faculty of Science, University of Kerala. With over four decades of teaching experience at the PG level.
Dr. Aruldhas served as CSIR Emeritus Scientist and Director, University Institute of Technology, Kerala University. He published about 145 research papers in various national and international journals. Dr. Aruldhas authored four other books which were published/are being published by PHI Learning.

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