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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

by Brian D. Smith
Save 26% Save 26%
Current price ₹1,825.00
Original price ₹2,450.00
Original price ₹2,450.00
Original price ₹2,450.00
(-26%)
₹1,825.00
Current price ₹1,825.00

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Book cover type: Paperback
  • ISBN13: 9781788600057
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Practical Inspiration Publishing
  • Publisher Imprint: Practical Inspiration Publishing
  • Publication Date:
  • Pages: 212
  • Original Price: USD 25.0
  • Language: English
  • Edition: N/A
  • Item Weight: 472 grams
  • BISAC Subject(s): Industries / Pharmaceutical & Biotechnology and Marketing / Industrial

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

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