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Branded Bronx Bags by Thatcher Keats aka DSM III (g.a.e.t)

Branded Bronx Bags

by Thatcher Keats aka DSM III (g.a.e.t)
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Book cover type: Paperback
  • ISBN13: 9781736156247
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Blurring Books
  • Publisher Imprint: Blurring Books
  • Publication Date:
  • Pages: 36
  • Original Price: GBP 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 246 grams
  • BISAC Subject(s): Subjects & Themes / Lifestyles, Photojournalism, and History

Tragic and beautiful, ridiculous and sublime, these photographs are a record of the branded proprietary names of street drugs of The Bronx in the years around the Crack and AIDS epidemics.


Heroin brand names were mostly associated with trouble and cocaine brand names were mostly associated with good living/the high life. These images tell stories, provide cautionary tales, sell through sex appeal, reference topical issues and engage in Truth In Advertising. Told through the photographs of New York based photographer, Thatcher Keats.



Branded Bronx Bags 1984-1994 is part of Blurring Books' new series of publications, Limited Slim Publications.

Keats, Thatcher: - Thatcher Keats is an artist who has worked mostly as a photographer, exhibiting at Fashion Moda as well as The Bronx Museum of the Arts under the direction of Holly Block. He has also made numerous incarnations of his radio show RANCHO THATCHMO on WGSB, WOZQ, WFMU and WGXC. Currently he makes a podcast of the same name. He has also acted and performed on stage as well as on screen off and on since he was a child.


Thatcher's father was born in The Bronx and his grandfather had a camera shoppe on Westchester Square during the 20th century. He moved to Mosholu Parkway in 1984 and then to a (NYC Department of Cultural Affairs/NYC sanctioned artist housing) loft on the Grand Concourse in 1989. As a young man he made graffiti under the tag DSM III (g.a.e.t.) and became involved in the early days of Bronx Harm Reduction, handing out needles, bleach kits and condoms to (distressed/in need) populations throughout the South Bronx.

Stern, Synn: - Synn Stern, RN, MPH, has worked in the field of public health, harm reduction and addiction for more than 30 years. Coming out of the New York City therapeutic community world, she then worked at the psychiatric day program at the Franklin Men's Shelter in the Bronx at the time when Crack was King during the Reagan/Bush homeless crisis. During the AIDS crisis she handed out condoms and bleach kits in Hunt's Point, then helped start the first legal Bronx needle exchange program in the Tremont section. She then moved to Rotterdam, Netherlands where she worked with some of the leading people in the field in a progressive nation that practiced drug normalization.
After returning to the states, she received additional medical degrees, and began working at The CORNER Project, which recently became the first legal Safe Injection Site in New York.

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