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Branded Women in U.S. Television: When People Become Corporations

by Peter Bjelskou
Save 17% Save 17%
Current price ₹11,417.00
Original price ₹13,701.00
Original price ₹13,701.00
Original price ₹13,701.00
(-17%)
₹11,417.00
Current price ₹11,417.00

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Book cover type: Hardcover
  • ISBN13: 9780739187937
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 142
  • Original Price: GBP 90.0
  • Language: English
  • Edition: N/A
  • Item Weight: 354 grams
  • BISAC Subject(s): Television / History & Criticism

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Peter Bjelskou teaches American history, politics, and cultural studies at the University of Copenhagen.

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