Branding de locais e branding competitivo

Name: Branding de locais e branding competitivo
Brand: Edicoes Nosso Conhecimento
SKU: 9786209206122
Price: 5294.0 INR
Availability: InStock

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ISBN13: 9786209206122
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: November 6, 2025
Pages: 88
Original Price: GBP 47.76
Language: Portuguese
Edition: N/A
Item Weight: 127 grams
BISAC Subject(s): Earth Sciences / General

About The Book

Este livro abre as portas e cont�m informa��es �teis sobre duas das palavras mais populares no marketing: competitivo e branding. Os conceitos de branding de na��es e locais surgiram recentemente na literatura sobre branding. No entanto, com o crescente reconhecimento de que as marcas s�o ativos que devem ser geridos ativamente, todos precisamos de chaves para desbloquear os processos de gest�o de marcas de forma disciplinada. Tem sido feito um esfor�o para criar uma marca para as cidades do Paquist�o e transform�-las em marcas competitivas, bem como para explorar o conceito de branding de lugar em rela��o a Lahore e Islamabad, respetivamente. O livro come�a por oferecer uma descri��o dos termos branding, branding de na��es e branding de locais ou destinos. O Hex�gono de Anholt foi utilizado como modelo para verificar a consci�ncia e o compromisso dos consumidores das cidades em rela��o aos elementos de pessoas, cultura, turismo e economia, juntamente com o papel do modelo Total Destination Experience (Experi�ncia Total de Destino) para garantir que os consumidores se identificam e recordam as suas experi�ncias nas cidades do Paquist�o.

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