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Branding Democrats: A Top-To-Bottom Reimagining of Campaign Strategies by Ken Weber

Branding Democrats: A Top-To-Bottom Reimagining of Campaign Strategies

by Ken Weber , Daryl Weber
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Book cover type: Hardcover
  • ISBN13: 9781637554715
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Realclearpublishing
  • Publisher Imprint: Realclearpublishing
  • Publication Date:
  • Pages: 200
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Commentary & Opinion

Democrats, stop whining and start winning!

Democrats are terrible at branding.

Political branding isn't about logos, slogans, or messages. It's also not about individual candidates and campaigns.

It's about what Democrats stand for and are known for in the minds of voters. It's how voters feel about the party over years, or even decades.

Today the Democrats' brand is in shambles. And that is costing us elections.

This practical, easy-to-read guide outlines the branding blunders Democrats continually make and delivers specific steps the party can take to turn things around.

The need could not be more urgent. Our democracy is at stake. Let's build the new Democratic brand, together.

Weber, Daryl: - Daryl Weber, Ken's son, is a brand strategist who has worked for some of the biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Google, and many others. He was previously global director of creative strategy at The Coca-Cola Company and a strategy director at the brand consultancy Redscout. Daryl's book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, has been translated into several languages and has received rave industry reviews.

Weber, Ken: - Ken Weber is president of Weber Asset Management, a registered investment advisor firm based in New York. He started the business with no formal training in the financial industry's sales techniques, but within a few years it grew--thanks to branding and marketing--to be among the top ten percent of the industry, based on assets under management. He is the author of the book Dear Investor, What the HELL are You Doing?.

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