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Branding Latin America: Strategies, Aims, Resistance

by Dunja Fehimovic , Rebecca Ogden , Melissa Aronczyk
Save 17% Save 17%
Current price ₹12,072.00
Original price ₹14,487.00
Original price ₹14,487.00
Original price ₹14,487.00
(-17%)
₹12,072.00
Current price ₹12,072.00

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Book cover type: Hardcover
  • ISBN13: 9781498568272
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 246
  • Original Price: GBP 95.0
  • Language: English
  • Edition: N/A
  • Item Weight: 536 grams
  • BISAC Subject(s): Developing & Emerging Countries

This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

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