Branding territoriale e branding competitivo

Name: Branding territoriale e branding competitivo
Brand: Edizioni Sapienza
SKU: 9786209201004
Price: 5294.0 INR
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ISBN13: 9786209201004
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: November 6, 2025
Pages: 88
Original Price: GBP 47.76
Language: Italian
Edition: N/A
Item Weight: 127 grams
BISAC Subject(s): Earth Sciences / General

About The Book

Questo libro apre le porte e contiene informazioni utili su due dei termini pi� in voga nel marketing: "Competitive" e "Branding". I concetti di nation branding e place branding sono recentemente emersi nella letteratura sul branding. Tuttavia, con la crescente consapevolezza che i marchi sono risorse che devono essere gestite attivamente, abbiamo tutti bisogno di chiavi per sbloccare i processi di gestione dei marchi in modo disciplinato. � stato compiuto uno sforzo per promuovere le citt� del Pakistan e creare un marchio competitivo, nonch� per esplorare il concetto di branding territoriale rispettivamente per Lahore e Islamabad. Il libro offre innanzitutto una descrizione dei termini branding, branding nazionale e branding di luogo o destinazione. L'esagono di Anholt � stato utilizzato come modello per verificare la consapevolezza e l'impegno dei consumatori delle citt� riguardo agli elementi di popolazione, cultura, turismo ed economia, insieme al ruolo del modello Total Destination Experience per garantire che i consumatori possano identificarsi e ricordare le esperienze vissute nelle citt� del Pakistan.

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