Broadcatching: Veränderung der Intermediärsrolle kommerzieller Fernsehsender?

Name: Broadcatching: Veränderung der Intermediärsrolle kommerzieller Fernsehsender?
Brand: Atlantic Books
SKU: 9783838691558
Price: 17069.0 INR
Availability: InStock

by Sabine Demmel

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ISBN13: 9783838691558
Binding: Paperback
Subject: N/A
Publisher: Diplom.de
Publisher Imprint: Diplom.de
Publication Date: December 18, 2005
Pages: 100
Original Price: USD 204.5
Language: German
Edition: N/A
Item Weight: 141 grams
BISAC Subject(s): Media Studies

About The Book

Inhaltsangabe: Einleitung: Die Geschwindigkeit, mit der sich Musik und Filme mühelos reproduzieren, kopieren und über das Internet anonym verbreiten lassen, ist in den letzten Jahren rasant angewachsen. Vor allem Musik- und Filminhalte, welche urheberrechtlich geschützt sind, wurden über Peer-to-Peer-Netzwerke (im Folgenden verkürzt P2P) mittlerweile millionenfach verteilt. Die Umsatzeinbrüche, welche die jeweiligen Branchen durch die Piraterie (illegaler Download von Inhalten aus dem Internet) mit Hilfe von P2P-Netzwerken erlitten haben, übersteigen schätzungsweise 25 Prozent des jährlichen Einkommens. Während es der Filmindustrie bislang noch nicht gelungen ist den Internet-Nutzern eine attraktive legale Alternative entgegen zu setzen, hat die Musikbranche bereits anhand des iTunes von Apple gezeigt, dass ein legaler on-Demand-Vertrieb durchaus profitabel sein kann und ein Verkauf von Musikinhalten auch ohne Einschaltung des klassischen Handels als Intermediär möglich ist. Mittlerweile sieht sich neben der Musik- und Filmindustrie auch die Fernsehbranche durch die zunehmende Fernsehpiraterie bedroht: „The Internet is in the process of revolutionising how people watch, obtain, and view television programs. A pirated copy of almost every first-run television show from any of the major television networks in the United States is now available for free download on the Internet hours it is shown". Durch das Auftreten von neuen P2P-Netzwerken wie BitTorrent und Techniken wie Really Simple Syndication (RSS) wird das Abonnieren von Fernsehserien über das Internet realisierbar. Die Fernsehzuschauer erhalten die Möglichkeit, selbst ihre Programmgestaltung in die Hand zu nehmen. Broadcatching hei t das neue Prinzip, welches die beiden Technologien verbindet und das klassische Broadcasting-Modell ablösen und somit möglicherweise Auswirkungen auf die Intermediärsrolle der Fernsehsender haben könnte. Getrieben wird der Wandel vom Broadcasting zum Broadcatching sowohl durch

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