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Building Strategy from the Middle: Reconceptualizing Strategy Process

by Steven W. Floyd , Bill Wooldridge
Save 17% Save 17%
Current price ₹20,271.00
Original price ₹24,326.00
Original price ₹24,326.00
Original price ₹24,326.00
(-17%)
₹20,271.00
Current price ₹20,271.00

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Book cover type: Hardcover
  • ISBN13: 9780761906445
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 216
  • Original Price: USD 199.0
  • Language: English
  • Edition: N/A
  • Item Weight: 468 grams
  • BISAC Subject(s): Strategic Planning

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

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