Built to Be Bought: The twenty watches that won the wrist

Name: Built to Be Bought: The twenty watches that won the wrist
Brand: Independently Published
SKU: 9798195301996
Price: 1416.0 INR
Availability: InStock

by Eleodor Sotropa

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ISBN13: 9798195301996
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 2, 2026
Pages: 372
Original Price: USD 14.99
Language: English
Edition: N/A
Item Weight: 495 grams
BISAC Subject(s): Clocks & Watches

About The Book

The watches you've heard of are not the watches the world bought.
For every Submariner on a James Bond wrist, there are a hundred million Casio F-91Ws on the wrists of teenagers, soldiers, and accountants. For every Patek Philippe Nautilus on a waiting list, there are five hundred Apple Watches sold this quarter. The twentieth century's most successful object is not the car or the smartphone. It is the wristwatch - and the wristwatch the magazines never wrote about.
Built to Be Bought tells the real story of the wrist in twenty watches, chosen on one criterion: volume. Not prestige. Not pedigree. What people actually paid for.
Inside, you'll find:

The bathroom-window drop test that gave us the G-Shock.
The Friday-before-Basel deadline that nearly killed the Royal Oak.
The Hayek son who overrode his own marketing department to launch the MoonSwatch - and produced the largest single watch hit of the 2020s.
The spreadsheet at an authorised dealer in 2019 with eighty-plus names against a single Tudor reference.
Why the F-91W appears on terror watch lists, prison commissaries, and the wrist of the President of Iran.
How a Cupertino wearable shipped more units in one year than the entire Swiss watch industry combined.

This is a book about money, design, geopolitics, and the strange cultural logic of an object the size of a coin that the entire planet decided it could not live without.
Twenty watches. One century. Ten billion wrists.
The watches that won.

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