'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Collins, James: -
James Collins is a leading Sport & Exercise Nutritionist. Currently working as a consultant within European Football, he was Head of Nutrition at Arsenal Football Club from 2010 until 2017. During this period, he was also recruited as Consultant Nutritionist for the England Football Team at the 2014 FIFA World Cup in Brazil and advised the 2018 World Cup winning French men's football team.
In elite sport, James has advised Team GB Olympic teams and athletes during the Beijing 2008, London 2012 and Rio 2016 Olympic Games.
Recently elected as President of The Royal Society of Medicine's 'Food and Health' forum, James is a member of the international group PINES, and is a registered Sport & Exercise Nutritionist (SENr).
Following his undergraduate study in the USA and UK, James completed his Masters Degree in Sport and Exercise Nutrition at Loughborough University. He then added The International Olympic Committee (IOC) Diploma in Sport and Exercise Nutrition, awarded by the Medical Commission, in Lausanne, Switzerland.
At his Harley Street practice, The Centre for Health and Human Performance (CHHP), James works with clients ranging from CEOs to athletes and celebrities from performance industries.
James also regularly collaborates with the media. He is columnist for
The Telegraph and a regular consultant to the BBC, recently working on the 2018 Sport Relief television show, while he is a regular contributor to BBCGoodFood online.
Porras, Jerry: - "Jim Collins is a student of companies - great ones, good ones, weak ones, failed ones - from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great and co-author of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His most recent book is Great by Choice, a look at why some companies thrive in uncertain times. His work has been featured in Fortune, Business Week, The Economist, USA Today, and Harvard Business Review. You can find more information about Jim and his work at his e-teaching site, www.jimcollins.com."
